The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, how it has evolved, and how you can take advantage of it as a business. This article is aimed at helping you make better-informed decisions about your 2018 mobile strategy.
Mobile usage
1. As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista
2. Users spend on average 69% of their media time on smartphones. Source: comScore
3. Mobile devices will drive 80% of global internet usage. Source: Zenith
Mobile app usage
5. There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore. Source: Statista
6. The total number of mobile app downloads in 2017 is 197 billion (a forecast). Source: Statista
7. The total number of iOS app downloads in 2016 was 25 billion. Source: App Annie
8. The total number of Android app downloads in 2016 was 90 billion. Source: App Annie
9. Despite the sea of choice for mobile apps available for both iOS and Android, in real life people tend to use only a few on a daily basis. The average number of apps people use is 9 apps daily, and 30 apps monthly. Source: TechCrunch
10. Mobile websites get more visitors than native apps. But those people spend a lot less time on mobile websites than they do on apps. Source: comScore
Mobile search
11. Mobile is the dominant platform for searches, as 48% of the buyers use smartphones to start searching with a search engine. Source: Google Research
12. 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. Source: AUM Core
