The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other […]
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In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared […]
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“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 […]
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Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which […]
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Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you […]
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We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders. Along the way, we make associations, complete transactions and leave […]
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If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice […]
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Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — […]
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As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. […]
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The two words you hear a lot lately in marketing is ‘customer engagement.’ But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering. And in today’s rapidly changing […]
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