Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall. The scale of the challenge is significant. According to a […]
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Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which […]
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Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you […]
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Editor’s note: The following is a guest post from Keith Petri, chief strategy officer at Screen6. The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes […]
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The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Location data is talked about most often in the context of retail. However, it can also be used to a great effect […]
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The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, […]
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Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you […]
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We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders. Along the way, we make associations, complete transactions and leave […]
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Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier […]
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If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice […]
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