In 2019, mobile marketing promises to unfold with an emphasis on evolution rather than revolution. Adjust’s CTO Paul Müller explores the expected hyper-growth, spotlights five predictions every mobile marketer and advertiser should know in the coming year. In the mobile marketing industry, 2019 promises to be a […]
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If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or […]
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Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing. While using today’s proven technology is usually a smart bet, you’ve got to […]
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By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8 Location History stores time-stamped data without asking Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, […]
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POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The […]
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It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. […]
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Geofencing helps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads […]
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Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research […]
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Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of […]
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Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable […]
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