In 2019, mobile marketing promises to unfold with an emphasis on evolution rather than revolution. Adjust’s CTO Paul Müller explores the expected hyper-growth, spotlights five predictions every mobile marketer and advertiser should know in the coming year. In the mobile marketing industry, 2019 promises to be a […]
Read On! →If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or […]
Read On! →Advertise to NFL attendees for LESS!
Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing. While using today’s proven technology is usually a smart bet, you’ve got to […]
Read On! →Google Tracks Location Data Even When Users Turn Service Off, AP Report Finds – Bloomberg
By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8 Location History stores time-stamped data without asking Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, […]
Read On! →Mobile Ad Revenue Is Exploding: Here’s How To Improve Your Ads
POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The […]
Read On! →Four Strategic Ways Retailers Can Use Location Data Beyond Advertising
It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. […]
Read On! →Case Study: How a Luxury Dealership Won With Geofencing Marketing
Geofencing helps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads […]
Read On! →Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That
Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research […]
Read On! →Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of […]
Read On! →Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable […]
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