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How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns.

If you really want to help your customers, you have to get inside their heads. Know how they think. Understand where they’re likely to go, when, and why. That information doesn’t have to be private anymore, thanks to innovations in geofencing marketing technology, location-based digital marketing that allows businesses to message smartphones in a defined geographic area.

Geofencing Marketing Is The Future Of Consumer Management

The customer experience (CX) has become central to successful marketing. In fact, 86 percent of senior marketers say that creating a cohesive customer journey is critical to success.

Geofencing allows you to set up a perimeter around certain locations, your brick and mortar location, for example, that will trigger customer interactions when they cross into it. You can direct them to a special deal based on what their last purchase was.

This kind of meaningful CX drives user engagement, and helps customers find their way back to you again and again; taking mobile marketing to the next level.

How Geofencing Marketing Will Connect You With Customers

“Geofencing marketing provides a win-win situation for retailers and customers by seamlessly integrating the online and offline experience via mobile,” says Emil Davityan, Cofounder of Bluedot Innovation, a company specialized in developing precision smartphone location services.

The analytics provided by geofencing are invaluable for understanding and directing your customers. Knowing their shopping habits, and their habits throughout life otherwise, gives you the opportunity to reach out to them in meaningful ways. At the same time, it helps you build brand awareness and retain customer loyalty. “Accurate location services allow retailers to enhance all of the interactions with their customer, in-store and out,” explains Davityan. “This type of contextual engagement enables consistent, personalized and high impact interactions before, during and after the customer’s in-store experience. The retailer is reaching customers beyond the store, increasing the value of purchases per customer and then optimizing afterward through the analytics generated. All of this is achieved while providing a more seamless and valuable experience to the customer.”

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