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Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. […]

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Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the […]

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How Mobile Is Changing Back-To-School

How Mobile Is Changing Back-To-School

Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school […]

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Location-Based Marketing: Keep It Transparent Or Scare Customers Away

Location-Based Marketing: Keep It Transparent Or Scare Customers Away

The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways.   Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we […]

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Geofencing – College Students

Geofencing – College Students

By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all […]

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