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How Brands Are Getting More Sophisticated at Using Location Data

How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging […]

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Understanding Programmatic: Your Company And Career May Depend On It

Understanding Programmatic: Your Company And Career May Depend On It

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor.  The effects of such choices are not life-changing. As […]

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6 Trends That Will Define Mobile Marketing In 2018

6 Trends That Will Define Mobile Marketing In 2018

The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, […]

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3 things mobile marketers must know ahead of the holidays

3 things mobile marketers must know ahead of the holidays

Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier […]

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