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6 Trends That Will Define Mobile Marketing In 2018

6 Trends That Will Define Mobile Marketing In 2018

The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, […]

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3 things mobile marketers must know ahead of the holidays

3 things mobile marketers must know ahead of the holidays

Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier […]

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The Key to Multi-Channel Success: Understanding the Search and Social Mindset

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates […]

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Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. […]

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Latest Blog Posts

  • What will programmatic look like in 2027?
    By Emma Williams 2017 saw the tenth anniversary of programmatic advertising. From its...
  • Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important
    Opinion: Local search is a weapon marketers can use to increase store revenues...
  • 6 Trends That Will Define Mobile Marketing In 2018
    The future of mobile marketing will come into clearer focus during a year...

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