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Why Programmatic Advertising Is The Hottest New Digital Marketing Trend

Why Programmatic Advertising Is The Hottest New Digital Marketing Trend

Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation. By John Lincoln Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even […]

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How Mobile Is Changing Back-To-School

How Mobile Is Changing Back-To-School

Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school […]

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Location-Based Marketing: Keep It Transparent Or Scare Customers Away

Location-Based Marketing: Keep It Transparent Or Scare Customers Away

The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways.   Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we […]

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Geofencing – College Students

Geofencing – College Students

By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all […]

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HOW EFFECTIVE IS MOBILE ADVERTISING FOR RESTAURANTS?

HOW EFFECTIVE IS MOBILE ADVERTISING FOR RESTAURANTS?

By Buzztime The advertising and marketing landscape for the restaurant and food industry is constantly shifting. In an effort to stay ahead of the curve, restaurants lead the way in experimental and new advertising methods like social media posts, banner ads, and targeted advertising on mobile devices […]

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