And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging […]
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We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor. The effects of such choices are not life-changing. As […]
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Geofencing is quickly becoming a must-have for retailers everywhere. By Molly St. Louis | Creative executive If you’re still playing catch up when it comes to geofencing, it’s time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market […]
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By Emma Williams 2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The days of slow deals, subject to human errors and inefficiencies, are increasingly behind us. But adtech’s story […]
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Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception By Collin Holmes With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search […]
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The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, […]
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This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, […]
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Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall. The scale of the challenge is significant. According to a […]
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Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which […]
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Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you […]
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