As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. […]
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The two words you hear a lot lately in marketing is ‘customer engagement.’ But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering. And in today’s rapidly changing […]
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Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation. By John Lincoln Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even […]
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Name three things you can’t travel without. We bet Wi-Fi made the cut. This summer, businesses (and cities) are making it even easier for you to plug in and stream. USA TODAY CANNON BEACH, Oregon —Learn to love your Wi-Fi. That’s the message this week from new Samsung […]
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Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school […]
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The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways. Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we […]
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By Maria Golovanova Nowadays, mobile devices are pretty much an extension of our bodies. Where we go our phones go: work, holidays, yoga classes, Friday night drinks. On average, we engage in 76 separate mobile sessions a day which amounts to almost 3 hours a day. All those mobile sessions […]
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As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 at 3:04 pm From a marketer’s point of view, customer engagement is an […]
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The Importance of Where Geo-targeting is the relatively new marketing practice of delivering content to a consumer, often via their smartphone, using geographic location information about that individual. According to Local Search Association, the click-through rate for geo-targeted mobile display ads was significantly higher than the industry […]
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By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all […]
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