If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or […]
Read On! →
Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing. While using today’s proven technology is usually a smart bet, you’ve got to […]
Read On! →
By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8 Location History stores time-stamped data without asking Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, […]
Read On! →
POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The […]
Read On! →
Geofencing helps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads […]
Read On! →
Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research […]
Read On! →
Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of […]
Read On! →
Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable […]
Read On! →
The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other […]
Read On! →
In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared […]
Read On! →
