Excitement bubbles through your veins. You’ve spent months perfecting your product. Now, it’s time to present it to some of the leading retailers and angel investors at a trade show. Reality hits. Thousands of other startups are also trying to grab the attention of these instrumental people. […]
Read On! →
Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile […]
Read On! →
Reaching customers where they are with what they need is the fundamental principle of geofencing. Earn more. Win big. Geo-fencing strategies provide a targeted approach to digital marketing that helps businesses win new customers. The biggest earners in the geofencing space, however, practice these sure-fire ways to […]
Read On! →
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm […]
Read On! →
AdvertisingAge made an announcement that event giant Live Nation will now geofence their events. Live Nation claims they sponsor an event somewhere on the planet every 20 minutes. They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the […]
Read On! →
Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics. By Matt Kapko The mobile advertising game, which has been a bit like a match of Whac-a-mole […]
Read On! →
eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts. More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than […]
Read On! →
Posted on March 13th, 2017 by Anne Freier Mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new BIA/Kelsey report. Overall, US mobile ad spend is currently estimated at $33 billion this year. The research firm projects a growth to $72 […]
Read On! →
Mobile Advertising – Way to Displaying Ads in Targeted Audience & Region In the era of constant evolution of the marketing dynamics we come across various modes of promotion that can work for a brand. Mobile advertising is the latest technique of reaching your audience and informing […]
Read On! →
Another great reason to contact Better Ad Network. Read this! ——————————————————————————————————————————————————- MARRIOTT’S ON A ROLL WITH ITS MOBILE APP GUEST ENGAGEMENT STRATEGY But it’s missing a critical component that’s right under its nose. No doubt about it, Marriott is taking its Mobile First strategy seriously. Recognizing that […]
Read On! →
