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How Geofencing Marketing Optimizes The Online Experience

How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you […]

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3 things mobile marketers must know ahead of the holidays

3 things mobile marketers must know ahead of the holidays

Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier […]

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7 Mobile Marketing Trends for 2018

7 Mobile Marketing Trends for 2018

If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice […]

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The Key to Multi-Channel Success: Understanding the Search and Social Mindset

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates […]

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Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. […]

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Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the […]

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