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How Retailers Can Make The Most Of Their Data

How Retailers Can Make The Most Of Their Data

Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of […]

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How Brands Are Getting More Sophisticated at Using Location Data

How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging […]

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Understanding Programmatic: Your Company And Career May Depend On It

Understanding Programmatic: Your Company And Career May Depend On It

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor.  The effects of such choices are not life-changing. As […]

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